LIST BUILDING

Building a mailing list of mobile phone numbers is an essential task to consider for any business aiming at the younger market.

TEXT-back is an ideal way of doing this. Add a texting opportunity to advertisements etc will greatly increase direct response, especially from the young. Those who may be reluctant to make a voice call are much more likely to respond by sending a text message. It is not necessary to employ expensive call centres or provide out-of-hours coverage. The responses are sent in the form of an email for easy processing at a convenient time.

Once you have a mobile phone list you can use Mobe.Net to send appropriate messages with product or service information. Make sure that you word the invitation to respond appropriately so that permission is obtained to send these messages. Only send messages that will be well received and make sure that you are on the Data Protection Register before you start to build a list.

Benefits:

A novel way of soliciting response
Fits with youth culture of "texting"
Accurate details recorded
Avoids the need for costly call centre facility
Easy way to build a SMS mailing list